Fresh Tracks: How to Revolutionise Food Delivery with Mobile Data Capture
19 March 2024
Fresh Tracks: How to Revolutionise Food Delivery with Mobile Data
Capture
Delivery is the most
critical part of the supply chain because it directly affects the customer's
experience. In the food industry, this is the final step of the delivery
process - the point at which food leaves the storage facility or transportation hub to
be delivered to the customer's premises. Every aspect of this delivery can impact customer satisfaction, from the way the food is handled and
transported, through to the freshness and quality of the food at the point of
delivery and the time it takes for the items to reach the customer.
With customers expecting quicker delivery times,
minimal errors and guaranteed freshness, the pressure on the food distribution
industry has never been higher. To meet expectations, many businesses are
turning to mobile computing solutions to streamline and optimise their delivery operations.
These solutions are not just enhancing the way food is
handled and delivered, they are modernising the entire process. Using mobile
data capture technologies, such as smartphones and tablets equipped with
specialised software and applications, businesses are ensuring that food
arrives fresh, safe and on time, and that it also adheres to stringent UK laws
regarding food safety.
The Importance of Mobile Data Capture in Food Deliveries
Mobile data capture is proving to be
transformative in modern food delivery services, where it is optimising route
planning and navigation in delivery. Delivery drivers can navigate
the quickest route to their customer’s premises by accessing advanced routing
algorithms and GPS technology through their mobile applications. This gives
delivery drivers real-time traffic information at their fingertips and helps
them to pick the most efficient delivery routes based on current traffic
conditions, delivery windows and the customer’s preferences. This is helping
businesses to significantly reduce operational costs, by minimising
delivery times, improving delivery schedules and increasing customer
satisfaction.
Another key advantage of mobile data
capture is that it allows for the real-time collection of data, including GPS
locations, timestamps and delivery statuses. This provides both the food service provider
and their end-customers with visibility into the status of orders. Delivery drivers
can use mobile devices to scan barcodes or RFID tags at various checkpoints
along the delivery route, which then feeds back accurate tracking of each
package's location and delivery status. With customers increasingly expecting
transparency and promptness in their services, this real-time tracking is a
commercial advantage to businesses that can provide it.
Correct Handling and Tracking of Food Products
Many food products, particularly
perishable items such as fresh produce, dairy and meat, are highly sensitive to
temperature fluctuations. Maintaining the right temperature can be the
difference between fresh, safe food and a health hazard. These food items must
be stored and transported under specific conditions to ensure they maintain
their quality and safety.
By using refrigerated vehicles equipped
with temperature sensors and mobile computers with monitoring software, food
providers can continuously track the temperature of products throughout the
distribution process. Temperature sensor monitoring software and barcode
scanning capabilities integrated into mobile devices enable delivery drivers to
capture and transmit data in real-time. This allows the drivers to verify the
integrity of perishable goods upon pickup and delivery, reducing the risk of
spoilage and foodborne illnesses. This ensures compliance with regulatory
requirements and mitigates the risk of damage or contamination during the last
mile delivery.
Additionally, in compliance with UK
food traceability laws, these solutions help businesses keep accurate records
of the journey of food products, from origin to destination. By adopting these
solutions, all products can be traced back through every step of their journey.
Instant Communication
Communication is key in any business
but especially in the food distribution sector where real-time communication is
so valuable. With mobile data capture solutions, drivers can receive instant traffic
or customer updates, confirm delivery details and quickly address any emerging
issues, all the while remaining in contact with key stakeholders.
This seamless communication increases
transparency and efficiency throughout the supply chain. It enables drivers to
make well-informed decisions and it streamlines communication between drivers,
dispatchers and customers during the delivery journey. This instils confidence in customers and
provides them with timely and accurate updates on deliveries, which improves the
overall customer experience.
Efficient Delivery through Mobile Data Capture
Many businesses are already reaping
the benefits of integrating mobile data capture solutions into their operations.
For instance, Tican Chilled has
streamlined its delivery operations and reduced its paper usage by at least 70%
through adopting the cloud based
PODStar system.
The PODStar system offers a planning
tool that automates existing manual processes and uses up-to-date information
to create job runs and allocate drivers to vehicles. Delivery drivers, using
smartphones equipped with mobile data capture apps, receive their job
assignments and, once the delivery is completed, provide real-time electronic
proof of delivery. Meanwhile, Tican HQ monitors their locations, job status and
driver performance in real-time.
Additionally, TouchStar has enhanced
Tican's system with a payments module for precise billing and collection, and
temperature control functionality. The payments module allows the Tican driver
to see how much money they should be collecting from clients, record the amount
received and have the option to take partial payment.
The temperature logging feature allows
recording at vehicle checks and at every delivery stop, if required. There is
also an option to mandate a photo of the readout from the onboard temperature
reading equipment to prove compliance in relation to ambient, chilled and
frozen temperatures.
This integrated solution ensures
efficient and transparent delivery management and underscores the tangible
benefits of adopting mobile data capture solutions in the food delivery
industry.
Conclusion
Food delivery is fraught with
challenges, including traffic, routing and timing issues. However, mobile data
capture solutions are mitigating these challenges through sophisticated route
optimisation algorithms and real-time traffic updates. This ensures that food
deliveries are made as efficiently as possible, reducing delivery times,
minimising errors and adhering to food health and safety standards.
The role of mobile data capture in
enhancing last-mile food delivery cannot be overstated. By ensuring proper
handling, maintaining temperature control, and optimising delivery routes,
mobile data capture solutions are setting new standards in food safety, quality
and efficiency. As the food delivery industry continues to grow, the adoption
of these technologies is not just beneficial; it's becoming essential for
success. For businesses in the food delivery sector, now is the time to invest
in solutions that enable mobile data capture - and embrace the future of food
delivery.
Is your business looking to
increase its operational efficiency, accuracy and adhere to food health and
safety regulations? If you are not sure where to start, speak with the TouchStar PODStar team. We will help
you take a strategic move towards future-proofing your business.