13 September 2017
Telematics and driver engagement: How to get it right
Vehicle telematics is a hot topic in the logistics sector at
present, and rightly so. This kind of performance data can be a hugely powerful
tool in the transport operator’s search for maximum safety and efficiency - use
it properly and there are some brilliant rewards to reap.
Driver engagement is essential if you’re to get the most
from any telematics system. Your staff need to be involved at some level, the
question is: how involved? You need
to determine what kind of access your drivers have to their own performance
data, and how is best for you to use it. The following tips should help.
Stay on the driver’s side
Introduce a telematics system
out of the blue and your drivers could react defensively; they’ll assume you’re
doing it just to keep tabs on them. While that might be part of the intention,
it’s crucial that they understand the benefits on both sides.
Having access to performance data will help drivers to
better understand how they work and where they can improve. If some have been
performing poorly, it may not be down to a lack of effort – it could be that
they just don’t understand how to get better. A telematics system will
undoubtedly help with that.
Help your staff learn
Involvement is the key to driver engagement – it’s crucial
that your team knows what’s happening from the very start, so brief them at
every stage. And, when everything is in place, give them the training they need
to use their system and its data properly.
Most important is the ability to understand how the data is
recorded and exactly what each element means. They should be able to clearly
see how they’re performing against certain criteria – including things like
braking and cornering intensity, speed and fuel efficiency. Giving your drivers
ownership of this information will help them to feel more valued.
Spark some healthy competition
You want your staff to drive safely and efficiently for the
right reasons, but you shouldn’t rule out a little healthy competition. When
drivers have full access to their telematics data, it can be used to
incentivise through league tables and rewards. Light-heartedly pit your drivers
against one another day-to-day, and give prizes to those that perform best. It
needn’t be a financial incentive either – consider extra holiday time too.
An open telematics policy will allow you to manage by
exception. Some drivers will essentially take care of themselves and improve
with minimal outside input, giving you the chance to focus on those who need a
little extra steering. That said, it’s important that you make sure everyone is
kept updated on how they’re doing.
Hold regular debriefing sessions with all drivers, so they
can see what impact the telematics data is having. Positive feedback will no
doubt provide further motivation, and anything else is a chance to address any
concerns you or your driver may have. Once again, remind staff that this is all
about getting the best possible results for them and the business.
Vehicle telematics for your business
Implementing a telematics system is the first big step on
the road to more
efficiency, reduced costs and fewer on-the-road incidents. Having a better
understanding of how your operators drive every day will help you get the most
To find out more about our solutions and how we can help
your business, get in touch with
our experts today.